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Plenty of business owners spend lots of time and efforts to create a great content and to plan a successful campaign in order to generate more leads. However, the most difficult target to achieve is to turn those leads into paying customers. That’s why it is vital to be aware of diverse creative and efficient methods of engaging more leads to your business and converting them into consumers. In this article, you will find the top 5 inspirational and innovative ideas to optimize your lead generation efforts.
1.Produce Interactive Product Video
It is a well-known fact that people are visual creatures. Over 90% of information that is transmitted to the brain is visual. That’s why it makes sense to describe your offering with the help of video.
Once you have created a great quality video for your marketing campaign, you’ll be provided with an opportunity to promote your message, attract more leads and sell your product or service.
Product videos don’t have to be lengthy or complicated, but informative and engaging. Nowadays it is no longer a problem to create a video since there is a significant amount of tools which can help you with that.
- Impressive ‘About’ Page
It may be About, About Us, Our Team, whatever it is called, the About page is crucial for your business. It’s a place where people can discover who you are and what you can do for them. The major goal of your About page is to establish a strong connection with your visitors. You can tell them your story, provide them with the information about the advantages of your product or service and show them how they will benefit by using it. It is also an excellent place to put your Call to Action. Thus, your About page should be impressive and well-organized in order to attract more leads.
- Write on LinkedIn
According to up-to-date study, LinkedIn is 277% more effective for lead generation than Facebook. That is because the LinkedIn members are more business-focused and this helps the company’s content perform intrinsically better.
It should be mentioned that having your post read on LinkedIn is just one step forward to your lead generation success. You must also have an attractive proposition in order to generate more leads.
- Use Pop-Ups
Pop-ups are considered to be the lead generation tools which inspire strong feelings. Some people find them irritating while the others believe that it’s an efficient way to generate leads. In keeping with a case study, the pop-up has accumulated 1,375% more subscribers during 7 months. Thus, it can be said for sure that if the pop-ups are used correctly, they can bring an immense value to your business.
You should also be aware of the fact that there is a risk to misuse pop-ups and turn off the visitors. In order to prevent such situation, just think about everything you don’t like about a pop-up and try to avoid doing that.
- Implement Quizzes
The popularity of quizzes is constantly growing. In case a quiz is well-produced, it can obtain opt-in rates north of 50% and enhance lead generation. Plenty of people don’t mind to give their email in order to satisfy their curiosity about the quiz results. Thus, one of the most underestimated types of content available to marketers can be used to attract new leads and even convert them into buyers.
There are some rules you need to follow in order to make your quiz impressive and productive.
- The interface should be user-friendly and easy to use.
- The subject of your quiz should be closely related to what you do and what you offer.
- The quiz should be interesting and there has to be a sufficient prize at the end in order to attract more people and guarantee a proper lead generation.
We welcome you to leave your suggestions about what channels of lead generation you would like to discover and investigate.