Email Marketing Trends and Strategies

Email Marketing Trends and Strategies for 2019

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing, most send marketing emails either […]

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Linkedin Automation Tools

Linkedin Automation Tools

So many people out there are looking to automate their Linkedin processes and there are a number of Linkedin automation tools on the market, some good, some bad and some really overpriced. I regularly do research on tools and only really post about those tools that offer real value and work efficiently and the tool […]

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Social Media Ads

Social Media Ads: Basics You Need to Know About Each Platform

Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer Insights Survey 2018, most consumers turn to social media to get inspiration […]

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Create Effective Email Marketing Campaigns

How to Create Effective Email Marketing Campaigns

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns Deliver timely and personalized […]

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Marketing Budget

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let’s say your company decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a […]

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Best WordPress Plugins for Marketers

25 of the Best WordPress Plugins for Marketers

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website […]

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