Email Marketing Trends and Strategies

Email Marketing Trends and Strategies for 2019

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing, most send marketing emails either […]

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Make Your Editorial Calendar

3 Tools to Make Your Editorial Calendar More Effective

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. Now, consumers are more demanding and the Google algorithm is more advanced. To accommodate both, you need to be always testing new tools and tactics. With content marketing becoming more complicated […]

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Social Media Ads

Social Media Ads: Basics You Need to Know About Each Platform

Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer Insights Survey 2018, most consumers turn to social media to get inspiration […]

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Create Effective Email Marketing Campaigns

How to Create Effective Email Marketing Campaigns

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns Deliver timely and personalized […]

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Best WordPress Plugins for Marketers

25 of the Best WordPress Plugins for Marketers

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website […]

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2019 SEO Checklist

The Marketer’s 2019 SEO Checklist

With an eventful 2018 behind us, there isn’t any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months. It’s already time to put your marketing strategies in place for the year ahead, remembering that what worked this time last year isn’t going […]

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